Adaptive Advertisement by José Borghi

Jose Borghi originates in Brazil. He has over 25 years of experience in the advertising field. Jose has a global reputation for expertise in business promotion. Furthermore, he has impressive skills in developing cost-effective advertisement strategies. Jose together with his colleague Mullen Lowe, have been instrumental to several firms mainly in creating catchy ads.

Jose is professionally a marketer. He graduated from the Pontifical Catholic University of São Paulo. While still a young man, Jose developed much enthusiasm in the field of advertising and he attended several advertising events. After attaining his degree, Jose pursued his passion as a marketer with determination.

As a matter of fact, Jose has earned a fortune of awards from his creativity in the industry. Early in his career at Standard Ogilvy, Jose proved competent and stood out in his line of work. This legacy enabled him to work with popular agencies including Talent, Leo Burnett, DM9DDB, and FCB.

For the record, starting 1994, Jose developed a number of campaigns while working at DM9DDB agency. One of his famous campaigns was Carlinhos. This campaign sought to end prejudice against Downs Syndrome. Jose also held other campaigns such as INBEV and Itau. He became the chief creative officer at Leo Burnett in 1999, and Chief Executive Officer in 2001.

Jose founded BorghiErh agency in 2002. BorghiErh merged with Global Network Lowe and its partners. Under Jose’s leadership as Chief Creative Officer, the joint company was later named Borghi Lowe in 2012. Following this tremendous success, Jose became the co-CEO of Borghi Lowe. Likewise, Jose Borghi has effectively used the latest technology in a bid to further his career. For instance, he has built a fascinating reputation in Instagram among other image-based media platforms. Together with his co-partner Mullen Lowe, Jose has explicitly taken advantage of the new possibilities presented on social media.

http://www.ecp.org.br/revista/entrevista/julho

José Henrique Borghi the Founder of Mullen Lowe

Advertising is one of the most crucial fields today. In the world today, it is very hard for a company to be successful if they don’t advertise. Same case for companies that fail to hire talented advertisers just to save a few bucks. In fact, without advertising a company is as good as done.

If you are in Brazil and are looking for a reputable José Henrique Borghi is the name that you need to be asking for. He is one of the most talented advertisers in the country. He has won so many Lion Cannes awards and has become a household name within the advertising industry in Brazil.

Although José Henrique Borghi has worked with some of the most respected international brands like Fiat, Unilever, and Mitsubishi, FlavioMaluf had to work his way to the top. After graduating from Pontifical Catholic University, with a bachelor’s degree in Advertising, he started out being an employee. He was first employed by Standard Ogilvy, an international advertising company. Working in this company gave him a lot of experience and knowledge in the advertising field.

José Henrique Borghi stayed with the company for a few years before moving on to other companies within the industry. His talent and intelligence in the field made him easily land adverting jobs in some of the largest advertising companies in the country. Between the times he left Ogilvy and the year 2002, he had worked for DM9 and Leo Burnett.

At the end of the year 2002, he decided to try his hand at entrepreneurship. That was when he joined hands with Errh Ray and together they started BorghiErrh. With time, the company has changed names to Mullen Lowe. This is after the Borghi bought his shares.

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