Andy Wirth Discusses the Drought

Andy Wirth is a passionate individual who has has a love for both nature as well as business for his entire life. Andy Wirth is many things that include a philanthropist, entrepreneur, businessman, as well as a lover of the outdoors.

As an individual with a passion for both business as well as for the outdoors, he has always known that he has wanted to combine business with his love for nature.

His skills with business in addition to his love for nature eventually earned him the position as both the CEO and well as the President of the Squaw Valley Ski Resort.

In this position, Andy Wirth has been able to not only combine what he loves to do, but also help find new and innovative ways to decrease the overall environmental footprint that the resort has. Andy Wirth is on a mission to make this resort and internationally recognized resort.

Andy Wirth brings over 25 years of experience to this family owned business. The famous Squaw Valley Ski Resort was originally in the hands of the Cushing family for over 70 years and was passed down after each generation.

The resort gained global recognition in 1960 when the resort was the host of the 1960 Winter Olympics.

Ever since then, though the resort has remained popular, the number of visitors had been faltering. The resort did not start picking up speed again until Andy Wirth became the leader and new innovator for the company.

Ever since his new appointment, the resort has not only seen more visitors, but has also seen a vast improvement in the quality of the ski slopes.  Learn more about Andy Wirth:

Though Andy Wirth is a successful businessman, he is currently in a faltering industry due to the drought that has been devastating to the West Coast.

In recent news, the KCRW radio station was interested to talk about this topic with Andy Wirth to not only hear about his expertise on the subject, but also listen to his future plans for his company. During this interview, Andy Wirth was able to provide insightful information on what he expects for his resort within the next decade.

Despite Andy Wirth’s business being a part of a faltering industry, Andy Wirth actually stated that he is excited for the future of his company. Though the industry many be going downhill, Andy Wirth also adds that his business has been seeing more revenue and more customers than ever. Read more: How Will the Drought Affect California Ski Resorts?

This is a result of Andy Wirth’s innovative ideas as well as his investments that have been made to continue growing the business. When KCRW asked as to how many winters his company could last, Andy Wirth responded excitedly by stating that his resort could last an infinite amount of winters.

Contenious debate ends for Squaw Valley Resort

Lake Tahoe hosts world-renowned ski slopes of Squaw Valley and Alpine Meadows. While the industry has faced four years of struggle and hardship, things may soon take a positive turn.

As the current CEO of Squaw Valley and Alpine Meadows, Andy Wirth plays a crucial part of driving tourism to the region and is responsible for fostering successful profit in tourism.

Andy Wirth also serves as chairman of the Reno-Tahoe Airport Authority Board to find ways to increase tourism, where he facilitates the relationship between the Lake Tahoe and Reno-Sparks airports. Wirth also is community conscience being the co-founder of Wound Warrier Support, an Ironman team, which raises funds for the Navy SEAL foundation.

There are two reasons for the ski industry’s struggle for the past four years. The first reason is that nature has taken her toll via a long and heavy drought. The past season was the first to bring a strong sign of relief to Lake-Tahoe.

Storms came in, which allowed resorts to open sooner than the past few years. The second reason there has been an effect on the industry is due to the political conflict over the olympic valley incorporation in the Squaw Valley homestead. Local residents and businesses are resistant to the idea of changing the city’s name.

Squaw Valley Ski Holdings raised and invested amounts in the high hundred thousand in opposition of the incorporation. While the proponents spent the same on campaigning for the incorporation.

Wirth was opposed to the idea as it would separate Squaw Valley from the nearby areas and would impose tax increases on both residents and businesses operating in the city.

These communities rely on each other for combining assets in order to thrive. Road service and maintenance would decrease, affecting individuals who rely on these services such as plowing.

The move to incorporate failed when all debates in this contentious ordeal lead to the determination that there was no financial viability of the plan. This according to the article published in the Reno-Gazette Journal.