Troy MacQuagge- A Global Frontier

Troy is a Chief Executive Officer of USHEALTH Group. Troy MacQuagge is a recipient of the Gold Award, and he received the recognition at the Prestigious One Planet event. This award honors enterprise and professional distinction around the globe. All organizations in their capacity as big or small, profit or non-profitable, public or private are expected to submit nomination requests for the award.

USHEALTH Group is an insurance firm located in Ft. Worth Texas with a goal of offering innovative health covers for self-employed persons and startup businesses. Mr. Troy joined the USHEALTH Group in 2010 where he instantaneously rebuilt the captive distribution agency, that is the USHEALTH Advisors, and the move saw him become the President and The Chief Executive Officer In 2014. Since then, the company has become a tremendous success and has grown exponentially within the individual insurance health market.

The company aims at combining the talents of its employees and agents to offer competitive insurance products in health care that are both affordable and reliable. Mr. Troy is one of the biggest motivational icons to the employees of the company. After receiving the One Planet Award in 2016, in a humility fashion, he acknowledged the great team effort of the company in bagging the award in his acceptance speech. The employees of USHEALTH received accolades for their innovation and collective responsibility in driving the company’s agenda of delivering quality and affordable health care products to its clientele.

Troy MacQuagge career began 1983 as an agent at Allstate Insurance Company before he moved to Health Markets Agency Marketing Group in 1995 which was then known as UICI where he was employed to work at the student insurance division. After two years, he was appointed the president of the company, a position he served until 2006 when the enterprise was sold to private investors. The private investors retained him as the president until 2007 to foresee the smooth transition to the firm’s new leadership. Troy has over 30years of experience in the insurance industry and has been of great help while portraying great leadership qualities over his experience.

Apart from being one among the best Chief Executive Officers in the field, Troy is an active participant in several charitable causes. His support for children as well as his involvement in humanitarian efforts and human rights advocating is evident in the philanthropic world. He has volunteered at The Phoenix of New Orleans and currently volunteers at the Trinity Habitat for Humanity. His leadership qualities have seen him win various awards including Goldie Steve Award in 2007, Silver Stevie Award in 2012, American Business Award in 2013, Stevie Award for the best sales team and the CEO of the year award 2016.

Adaptive Advertisement by José Borghi

Jose Borghi originates in Brazil. He has over 25 years of experience in the advertising field. Jose has a global reputation for expertise in business promotion. Furthermore, he has impressive skills in developing cost-effective advertisement strategies. Jose together with his colleague Mullen Lowe, have been instrumental to several firms mainly in creating catchy ads.

Jose is professionally a marketer. He graduated from the Pontifical Catholic University of São Paulo. While still a young man, Jose developed much enthusiasm in the field of advertising and he attended several advertising events. After attaining his degree, Jose pursued his passion as a marketer with determination.

As a matter of fact, Jose has earned a fortune of awards from his creativity in the industry. Early in his career at Standard Ogilvy, Jose proved competent and stood out in his line of work. This legacy enabled him to work with popular agencies including Talent, Leo Burnett, DM9DDB, and FCB.

For the record, starting 1994, Jose developed a number of campaigns while working at DM9DDB agency. One of his famous campaigns was Carlinhos. This campaign sought to end prejudice against Downs Syndrome. Jose also held other campaigns such as INBEV and Itau. He became the chief creative officer at Leo Burnett in 1999, and Chief Executive Officer in 2001.

Jose founded BorghiErh agency in 2002. BorghiErh merged with Global Network Lowe and its partners. Under Jose’s leadership as Chief Creative Officer, the joint company was later named Borghi Lowe in 2012. Following this tremendous success, Jose became the co-CEO of Borghi Lowe. Likewise, Jose Borghi has effectively used the latest technology in a bid to further his career. For instance, he has built a fascinating reputation in Instagram among other image-based media platforms. Together with his co-partner Mullen Lowe, Jose has explicitly taken advantage of the new possibilities presented on social media.

http://www.ecp.org.br/revista/entrevista/julho