Lake Tahoe hosts world-renowned ski slopes of Squaw Valley and Alpine Meadows. While the industry has faced four years of struggle and hardship, things may soon take a positive turn.
As the current CEO of Squaw Valley and Alpine Meadows, Andy Wirth plays a crucial part of driving tourism to the region and is responsible for fostering successful profit in tourism.
Andy Wirth also serves as chairman of the Reno-Tahoe Airport Authority Board to find ways to increase tourism, where he facilitates the relationship between the Lake Tahoe and Reno-Sparks airports. Wirth also is community conscience being the co-founder of Wound Warrier Support, an Ironman team, which raises funds for the Navy SEAL foundation.
There are two reasons for the ski industry’s struggle for the past four years. The first reason is that nature has taken her toll via a long and heavy drought. The past season was the first to bring a strong sign of relief to Lake-Tahoe.
Storms came in, which allowed resorts to open sooner than the past few years. The second reason there has been an effect on the industry is due to the political conflict over the olympic valley incorporation in the Squaw Valley homestead. Local residents and businesses are resistant to the idea of changing the city’s name.
Squaw Valley Ski Holdings raised and invested amounts in the high hundred thousand in opposition of the incorporation. While the proponents spent the same on campaigning for the incorporation.
Wirth was opposed to the idea as it would separate Squaw Valley from the nearby areas and would impose tax increases on both residents and businesses operating in the city.
These communities rely on each other for combining assets in order to thrive. Road service and maintenance would decrease, affecting individuals who rely on these services such as plowing.
The move to incorporate failed when all debates in this contentious ordeal lead to the determination that there was no financial viability of the plan. This according to the article published in the Reno-Gazette Journal.